MKTM is a mobile marketing and advertising agency which offers solutions that goes directly to clients' needs.

We can develop integrated mobile marketing strategies, from its conceptualization to its development and implementation (purchase, management and evaluation of Mobile media).

Operating in the constantly changing, developing and competitive market of mobile entertainment, TIM w.e. positions itself as a global player, delivering a high level of service to all its customers.

TIM w.e. distinguishes itself by its highly aggressive strategy for globalization, supported by a particularly motivated team. In less than 5 years the company has expanded worldwide and now boasts an impressive network, connected to 200 mobile operators in 60 different countries.

The company operates in several different services areas, Direct (own brand downloadable and text content), TELCO (white brand downloadable content) and Media (interactive television).

Mobile Marketing is a new and innovative way for marketers and advertisers to approach their targets, catching consumers' attention and channelling marketing communications to mobile devices.

Nowadays, we assist to different consumer habits, to the appearance of new media channels and to the change on advertisers needs. In this context, Mobile Marketing appeared to satisfy the urgent need for a new marketing approach: direct, customized and measurable.

Mobile Marketing is a media channel that combines the wide reach of television with the precision of direct marketing and the tracking ability of the internet.

Mobile Marketing strategy can help you on leveraging the marketing strategy for your company!

It is interactive, innovative, focused on the consumer, customizable and measurable. It is better than traditional advertising ways in what respect of audience, timing, delivery and reach.

- Mobile marketing campaigns are niche-based with unique user personalities, in contrast to single mass audience achieved through TV. Your audience can be targeted (geographically, socially, etc), you can customize the message, you have instant access to the recipient and you can reach them infallibly and directly.

- Recipient most probably reads mobile communications and pays attention to it, being also able to keep it for future reading/usage

- Convertibility, profiles and results can be immediately measured as response rates are easily tracked

- Campaigns are simple to build, easy to create and don't need big budget production

- Mobile is wide reach, pervasive and massive

- Combines precise targeting with a brand encounter in an intimate environment

- Gives the potential for further interactive engagement

Mobile Marketing helps you to quickly achieve some brands real marketing objectives, such as brand/service/product awareness, market share acquisition (penetration) and client retaining capacity (loyalty), revenues increase (ARPU) and investment evaluation (ROI). It represents a new and enticing way of engage potential customers, drive sales and build brand equity, because:

- Around 94% of SMS are read...and 24% of the users will show or forward a mobile marketing message to another person.

- Research shows that a banner ad creativity published on a web portal resulted in:
. Increasing brand ad awareness by more than 30%
. Increasing future purchase considerations by 23% among users of the brand and 11% among non-users

- Mobile marketing generates 20% - 25% response vs. 1% response with conventional media;

- 3 in 5 mobile internet users are more disposed to purchase a brand in response to relevant opt-in advertising on their mobiles.

Moreover, it increases average consumption rate, attract/ drive people to POS or to online shop, helps you to profile clients and informs clients about promotions and products.

- To create a solid database of your customers - a mobile phone number is a more reliable reference to a consumer than an email address!

- To communicate directly to consumers wherever they are - Consumer does not have to be in front of a computer to receive messages!

- To learn about each consumer's unique preferences - While personal, mobile phones can more accurately reveal your consumers' individual tastes and interests!

- To get demographic information, which is useful to fine-tune your offer, logistics and distribution - you must focus on what is really important: the offer!

- To display contents in original e always different ways - you don't have to worry about layouts or paper qualities and can focus on creating a great offer

- To save costs and environment - may be less expensive than traditional direct marketing techniques and equals paper-less!

- SMS

- MMS

- Instant messaging mobile

- Wap portals

- Bluetooth

- Voice message services

- Mobile TV

- Mobile radio

- Games

- Ringtones & icons

- Music & videos

- Customized mobile applications

- ...and many others!

Send us your briefing with the target and main objectives and we will tell you how you can achieve that!

To implement your mobile marketing strategy, you will need a creative concept, mobile phone number, mobile network access and technology (design, run and measure)!

Mobile marketing consultancy: Our experienced team can help you with the Mobile Marketing strategic plan development and identification of Mobile Marketing opportunities and innovative solutions

Campaigns and database management:
- SMS and MMS broadcast
- Mobile contests, competitions and questionnaires (trivia, draws, quizzes, voting...)
- Code/content validations
- Mobile tickets and vouchers
- Image recognition mechanisms
- Data base acquisition & management
- Data base qualification (personal profiling, consumer behavior, marketing stimulation response)
- Mobile conversion of data bases

Mobile advertising:
- WAP advertising: We help you with the development of your WAP advertising strategy, with the space acquisition and management, creation and selling of mobile contents and campaign management.
- Mobile advertising solutions: Implementation of innovative and alternative mobile advertising solutions such as Video back-tones and Pre-call advertising

Mobile applications: We help you with the development of several mobile applications: WAP portals development and maintenance (updating, reporting, hosting), WAP advertising formats development, integrated mobile/web mechanics and customized mobile content (java games, music, ringtones, wallpapers, screensavers, etc.)

Interactive solutions: We can develop to you interactive and innovative solutions, such as interactive devices or Bluetooth, which can effectively, cheaply and impactful distribute all kind of information or commercial materials (music samples, movies previews, game demos, discount coupons, simulators for credit, etc

Mobile communities:
- Conception, development and implementation of 100% connected Web/Mobile communities
- Community management

On the first approach, we help you with the mobile strategy definition. After defined, the next step must be the planning of all the campaign, integrated with all the others communication channels. Then, the campaign have to be designed, based on creative an innovative ideas, which are inspired on clients' briefings and specific objectives. The next step is the campaign development, followed by its implementation, based on MKTM human and technological solutions. Finally, we help you with the mobile marketing campaigns' measure and reporting.

We offer different approaches to different clients:

- FMCG: In a segment where there is fierce competition and there is a need to put brands in "top of mind", we suggest you to connect with a large number of niche audiences through sponsorships, mobile video, production of original mobile programming aligned with brands' values, and so on.

- Retail: In a sector with low margins, you should try to extend the customer loyalty, in order to decrease cost of customer contact, improve the reach and impact of CRM campaigns. This can be achieved through loyalty program info services, promotional SMS/MMS broadcast or interactive marketing solutions.

- Financial Institutions: Although companies in this sector invest a lot on advertising, their ability to engage and be trusted is limited. Given this, we suggest you to engage their customer through touch points that best suits the customer, with solutions such as SMS Alerts with bank movements, SMS Alerts with sponsored info.

- Automotive: In a fragmented market, highly competitive and massive over-capacity, we suggest to integrate the mobile with the other advertising media. Given this, here are some of the possible solutions: dedicated WAP Portals, test drive scheduling via SMS, free customized contents, and applications for car simulators.

- Travel: Fierce competition and decrease on demand can be surpassed with some actions such as loyalty program info services, alert messages, wap portals and wap advertising.

- Telecoms: Phones are increasingly being sold to replace users' existing handsets. Given this, these type of companies should invest in proximity marketing, interactive marketing, freely distribute branded and licensed content, in order to connect emotionally with consumers.

- Government Institutions: These companies deal daily with the challenge of transforming the relationship between citizens and governments. Therefore, we suggest implementing SMS solutions for communications, data base stimulation, alerts and Surveys/Voting.

- Entertainment: In this sector, where companies interact directly with consumers, it is important to build more meaningful brand relationships. We suggest promotional SMS/MMS, demos and movies trailer download, contents customization or mobile applications, for example.

- Others: Mainly, our suggestion is to deliver brands' message with precision, enticing interactive experiences that transform consumer behavior.

- Advertisement cost is lower, since mobile marketing campaigns are simple and can be created easily

- Lower charges for targeted advertising, while in TV the charge is very high

- Mobile Marketing reaches directly the recipient, wherever they are; while in TV the presence of the audience is needed

- Easily to target, while in TV it is not possible

- Convertibility can be measured - not possible in TV

- Radio ads are not so effective as mobile messages

- The audience of radio is decreasing, while mobile usage is increasing

- Major radio channels are only available on big cities, while mobile communications can reach mobile users anywhere

- Reader pays more attention to an ad in the mobile than in the print media

- In print, the audience is divided among several magazines and journals, while through mobile an ad can be send to everyone!

- It is easiest to get response rates

- Through mobile, users can request for more info, if interested, while in print it is not possible

- It is easier for mobile advertising to catch audience attention than in the internet

- The recipient most probably reads the message